Showing posts with label reference. Show all posts
Showing posts with label reference. Show all posts

Thursday, January 24, 2019

"Buzz: The Ultimate Guide to Book Marketing" by Dara Beevas and Roseanne Cheng


REVIEW and GIVEAWAY
Buzz: The Ultimate Guide to Book Marketing
by Dara Beevas and Roseanne Cheng

Buzz: The Ultimate Guide to Book Marketing by Dara Beevas and Roseanne Cheng

Buzz: The Ultimate Guide to Book Marketing by Dara Beevas and Roseanne Cheng is currently on tour with Goddess Fish Promotions. The tour stops here today for my review, an excerpt, and a giveaway. Please be sure to visit the other tour stops as well.


Description
Congratulations, indie author!
You’ve finished your book - now all that’s left is to get it out into the world. Unfortunately, for many authors, it’s that step of the process that’s the hardest. Marketing is seen as something to be feared, dreaded, and outsourced as much as possible - a daunting task that will leave you drained.
But fear not! The team at Wise Ink knows a thing or two about how to sell your book. And they’re here to tell you everything.
Buzz is the indie author’s ultimate guide to marketing effectively, inexpensively, and excitingly. Within its pages, you’ll find answers to the questions on every writer’s mind:
• What does it really mean to “market” my book?
• How do I best reach my specific audience?
• What are effective ways to promote my book via social media?
• Do I really need to be a public speaker?
In addition to this, the Wise Ink marketing team has provided sample content calendars, email promotions, a marketing starter kit, and more to ensure you’re prepared to get out there and sell your book.
Marketing doesn’t have to be a horror story! Let Buzz teach you how to take your book to its maximum potential.


Excerpt
Where Do I Begin?
This certainly is the million-dollar question. The truth is that you “began” when you started writing your book, saw that process through to completion, and decided that what you’d written was worthy of being brought into the world. So congratulations! You have already begun.
Now that you can check “writing your book” off the list, your next task is to define what success means to you. Yes, “selling books” is a good goal in general, and yes, it would be nice if Bill Gates recommended your book for his summer reading list. But success as an author is more complicated than simply selling books. For many authors, being successful means leaving a lasting legacy. For others, it means winning awards in the literary world. For authors who have speaking careers, success might mean having something tangible and desirable to sell to their audience. You are guiding this journey; you get to create your goals based on your vision for your life and career.
Doing this work at the beginning will focus your marketing efforts. There are literally thousands of ways to market your book. So begin by asking yourself why your book is important, who you’ve written it for, and how you expect it to impact your audience. If your book isn’t solving a problem or offering something new and different, you’ll have a difficult time marketing it.
Next, envision the next three to five years. Are you hoping to start a business? Become a career writer? Launch an online platform based on your book’s content? Inspire activists? Is your book the start of several books you will write? If so, who are these future books for? Are you growing a robust online business where content is essential to grow and leverage your brand?
When seeking marketing opportunities, revisit your definition of success and measure whether each potential marketing effort helps meet your specific goals. What works for someone else’s book won’t always work for yours. If an opportunity does not advance you toward your vision, skip it.
What are three non-monetary definitions of success that align with your vision for your life, career, and future? Ideas include launching a business, becoming a career writer, or raising awareness for a cause.

Praise for the Book
Buzz is a must-have resource for indie authors. Packed with a wealth of brainstorming activities and dos and don’ts resources, it helps target your thinking about the process and translate your self-reflection into action for the best marketing practices.” ~ Russell Ricard, award-nominated author of The Truth About Goodbye
“When I published my first book, I had zero experience with marketing and had no clue where to start. Thankfully, the amazing publishing team at Wise Ink took me under their wing and walked me through the entire book marketing process, step-by-step. Today, my book is a bestseller and has been read by people all around the world. [...] Buzz really is the ultimate guide to book marketing, and essential reading for all authors who want to successful in today’s marketplace.” Josie Robinson, author of The Gratitude Jar: A Simple Guide to Creating Miracles
“This book recognizes the importance of speaking to its reader in a way that offers confidence and realism in the steps needed to take to begin the marketing process, right through continued use of marketing for keeping books current and relevant. [...] Buzz creates a sense of ‘you got this’ and ‘keep going,’ matching the anxiety of the new author and the overwhelming nature of known and unknown things to come for the experienced author.” ~ Kim Kane, award-nominated author of Sparkle On: Women Aging in Gratitude
Buzz is a fantastic resource for all authors. It doesn’t matter if you’re just starting out or if you’re a year or two into your journey - you will learn a thing or two about marketing your book. [...] I wish we’d had this book when we started our journey, but there’s no doubt we’ll be making good use of it now.” ~ Kathy Engen and Linda Heath, founders of Shift and Spark and authors of GoL: A Curated Guide to the Modern Day Job Hunt

My Review
I received this book in return for an honest review.


By Lynda Dickson
You may have heard this before: “the real work of being an author happens once the book is launched.” Well, that’s where this book comes in. According to the authors, “we chose to format this book in essential questions.” Each of the fifty chapters asks and answers their most-asked questions with space to record your notes and to get you thinking about your goals. Each chapter ends with a list of things to do. I just wish the Kindle edition could be interactive so that you could actually make notes in the spaces provided. The book includes links in the text for downloading free resources from the Wise Ink. The Appendix is also full of helpful resources, including a sample marketing calendar, sample content calendar, sample email marketing campaign, a list of 101 ways to market your book, a comprehensive glossary of marketing terms, and a full index.
Key takeaway: “We could never repeat this enough: any marketing you do for your book, especially marketing that has a large price tag, will only be effective if you are willing to promote it yourself.”
An invaluable marketing resource for both new and established indie authors.

About the Author
Dara Beevas
Dara Beevas believes that books can save lives, open doors, and build bridges. As co-founder of Wise Ink, she encourages authors to share powerful stories that ignite change, tolerance, and growth. She has been involved in the publishing community for fifteen years, acquiring manuscripts, managing projects, and creating marketing and sales strategies for authors and publishers. She’s helped more than four hundred authors publish their books. She is the author of The Indie Author Revolution and co-author of Social Media Secrets for Authors. When she’s not busy pushing the envelope in this crazy world of publishing and networking with inspiring entrepreneurs, she’s travelling and enjoying her husband Tomme’s delicious Jamaican meals with her daughter Genesis.

Roseanne Cheng
Roseanne Cheng is a former high school English teacher and author of two young adult books, The Take Back of Lincoln Junior High and Edge the Bare Garden, which won the gold medal for young adult fiction at the Writer’s Digest Self Published Book Awards and the Moonbeam Children’s Book Awards. She now works as Marketing Director at Wise Ink Creative Publishing where she holds the secondary title of “Author Therapist” and has the pleasure of helping authors create plans to get their work into the world. When she’s not reading a book or practising yoga, you can probably find her hanging out with her hilarious husband of ten years and their two ridiculously awesome kids.




Giveaway
Enter the tour-wide giveaway for a chance to win a 30-minute book marketing consultation with Wise Ink.

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Books featured in this post





Thursday, December 20, 2018

"The Young Adult Writer’s Journey" by Elizabeth Fortin-Hinds and Janet Schrader-Post


EXCERPT and GIVEAWAY
The Young Adult Writer’s Journey:
An Encyclopedia for YA Writers
by Elizabeth Fortin-Hinds and
Janet Schrader-Post

The Young Adult Writer’s Journey: An Encyclopedia for YA Writers by Elizabeth Fortin-Hinds and Janet Schrader-Post

The Young Adult Writer’s Journey by Elizabeth Fortin-Hinds and Janet Schrader-Post is currently on tour with Bewitching Book Tours. The tour stops here today for an excerpt and a giveaway. Please be sure to visit the other tour stops as well.


Description
Finally, an all-inclusive book on young adult fiction must-do, don’t do and how-to. If you want to write a young adult novel, you need to read this book first. Coauthored by an award-winning YA author and an acquisitions editor, both experts on kids and what they like to read, this encyclopedia contains all you need to start or improve a career as a YA fiction author.
From an examination of the market, genre and its sub-genres, to mechanics and the business, everything is at your fingertips. This amazing writer’s resource is written in a relaxed and interesting style, with plenty of contemporary references and examples for clear understanding and easier application.

Book Video


Excerpt
When you talk about world-building, many writers think you’re talking about fantasy lands like Narnia, Westeros, Panam or Middle Earth. For most teens, school is their world. What kind of home life they have is their world and these worlds need to be just as complicated as Narnia. Well-developed teen worlds like Hogwarts, North Shore High School, home of the Mean Girls, Rydell High School of Grease, and Panem of Hunger Games are so well-developed they seem real, and you remember them as though they were a place you visited.
To create a real world for teens in our times, you really need to know them: what they do every day, what they like, what motivates them, the environment in high schools and many other details. Home life for kids is very different from twenty or even ten years ago. It takes two incomes now to support a growing family or to succeed, so both parents most likely work. This leaves kids as young as nine or ten at home alone for long periods of time (or even younger, unfortunately). The enemy of these parents is the school holiday, and it seem like there’s more than ever. These parents have no idea what to do with their children. Many can’t afford childcare, so the kids are home alone. It’s a thing you must think about when writing for them.
Children come from all levels of society. Poor kids will view the world through different eyes than kids who have well-off parents. Kids living with a single parent might have a different view of the world as well as different social structures. The kids with single parents or working parents might have to go hungry on weekends, on school holidays and especially during the summer. It’s hard to think about, but true. There are teenagers out there who eat breakfast and lunch at school and their families provide dinner. Sometimes all they get is their school meals some days. When school is out, they scavenge and fend for themselves or they don’t eat.
[Want more? Click below to read a longer excerpt.]


Praise for the Book
“The Young Adult Writer's Journey is a ‘Must Have’ at your fingertip reference for anyone who writes (or wants to write) for or about kids. Engaging text with topical and thought-provoking insights leading from idea to submission ... and beyond to populate a story with believable characters young readers can relate to.” ~ ~ Nancy Gideon, Award-Winning author of the By Moonlight series
“The trouble with ‘how to’ books on creativity is that they usurp creativity. Not so with this very insightful guide for YA writing. If it doesn’t become a standard or even a classic among reference books, it will be an oversight. Janet Schrader-Post and Elizabeth Fortin-Hinds have all the marinated smarts and credentialed experience to pull this off, and they do! No dictated wisdom from on high here, no grafted creativity, The Young Adult Writer’s Journey is accessible, motivational and a clear map that leaves plenty of room to discover for anyone wanting to explore their creative side.” ~ Thomas Sullivan, Pulitzer-nominated author of The Phases of Harry Moon
“The level of detail makes this a must-have and it addresses some aspects of crafting a story that many similar books miss, such as improving a sagging middle or crafting a series. It also includes a couple of chapters I've never seen in a book of this type, like coming up with a good high concept and writing with a partner. It also goes farther than just writing advice and delves into the business side. It seems destined to become a classic. This is a great book on writing YA, but it's also a great book on writing in general.” ~ J. Jackson
“Easily accessible format. Lots of examples on how to as well as how not to write YA novel. All the basics are here for writing any type of novel and also how to market and sell. Very informative.” ~ Wheresmyluce
“Outstanding book on the young adult genre. Great how too book. The artwork and illustrations were really well done.” ~ Mary Morey

My Review
I received this book in return for an honest review.


By Lynda Dickson
The authors lead us through the main features of young adult books. Topics covered include: structure, characters, world-building, setting, language, point of view, pacing, the ending, writing a series, what agents are looking for, writing with a partner, and marketing. The irony is that the authors themselves don’t have much of a social media presence.
Throughout the book, the authors use Harry Potter as a case study, although the majority of examples are from movies - not books - with major spoilers for movies/books the authors assume we’ve all seen/read. While the scope of the information is impressive, the execution is flawed. The content is repetitive, there are numerous editing and formatting errors, and the structure is disorganized. It’s difficult to see how the different areas discussed relate to one another, as there is no flow. In addition, the content would be greatly enhanced by the use of lists and tables. While it’s commendable that the authors wanted to illustrate their own book, the illustrations by Janet, with one by Elizabeth (Chapter 15), are less than impressive, and they would have been better served by employing a professional illustrator.
Major takeaway: “In order to write for young adults, you must know your audience.”

About the Authors
Elizabeth Fortin-Hinds
Elizabeth Fortin-Hinds knows kids well. She spent decades teaching teens and adults to write and improve their reading skills. As a literacy expert and certified coach, she helped both teachers from elementary to secondary and preservice graduate students learn to improve reading and writing instruction. She has taught at both the secondary and graduate level, everything from rhetoric, essays, and thesis statements, to poetry, short stories, and how to write a novel. She has learned to use both sides of her brain simultaneously, but enjoys the creative side the most, learning to play piano, draw and paint, and find time for her own writing since retiring from her “day” jobs. 
A “true believer” in Joseph Campbell’s The Hero with a Thousand Faces mythic structures, she uses that lens when considering manuscripts for Tell-Tale Publishing Group, a company she founded with some friends from her critique group a decade ago.

Janet Schrader-Post
Daughter of a Colonel, Janet Schrader-Post lived the military life until she got out of high school. She lived in Hawaii and worked as a polo groom for fifteen years, then moved to Florida where she became a reporter. For ten years she covered kids in high school and middle school. Kids as athletes, kids doing amazing things no matter how hard their circumstances. It impressed her, and it awed her. “How wonderful teens are. They have spirit and courage in the face of the roughest time of their lives. High school is a war zone. Between dodging bullies, school work and after school activities, teens nowadays have a lot on their plate. I wrote stories about them and I photographed them. My goal was to see every kid in their local newspaper before they graduated.”
Janet love kids and horses, and she paints and writes. Now she lives in the swampland of Florida with too many dogs and her fifteen-year-old granddaughter. She started to write young adult fiction with the help of her son, Gabe Thompson, who teaches middle school. Together they have written a number of award-winning YA novels in both science fiction and fantasy.

Giveaway
Enter the tour-wide giveaway for a chance to win one of two $25 Amazon gift cards OR one of two hardcover copies of The Young Adult Writer’s Journey by Elizabeth Fortin-Hinds and Janet Schrader-Post.

Book Links

Wednesday, September 12, 2018

Write-Publish-Profit Super Stack

GIVEAWAY
Write-Publish-Profit Super Stack

Write-Publish-Profit Super Stack

Go from obscurity to highly paid bestselling author! The 41 cutting-edge ebooks, ecourses, and other resources in the Write-Publish-Profit Super Stack will help you fulfill your dreams of becoming a bestselling author! But hurry, this deal is only valid to 14 September.
This tour and giveaway is hosted by iRead Book Tours.


Description
What is the Write-Publish-Profit Super Stack?
It's a curated selection of premium resources and tools, including ebooks, ecourses, software, and coupons. It includes 35+ contributors across a broad range of the self-publishing space.
The combined retail value of everything in the stack is almost $3000, but you get everything for less than $49, a humongous 96% off!
This is one of the best compilation of resources I've ever seen for writers and self-publishers.
Click here to check it out.
When is this sale happening?
For a very limited time from 10 to 14 September. After the “Flash Sale” is over, this deal is gone.
Click here to get access.
Who is this resource for?
Whether you write fiction or nonfiction, are just starting out or are attempting to take your already successful writing career to the next level, there’s tons of cutting-edge up-to-the-minute content here for you.
Click here to see if it’s for you.
What kind of resources are included?
I don’t even know where to start telling you about the depth of information they’ve compiled … but here’s a quick list of just some of the info that’s included:
Derek Doepker shows you how to discover the insider strategies used to launch a book that sold over 631 copies in only 5 days. You’ll find out how a bestselling author goes from just a vague book idea to proven concept, to bestselling book in today's extremely competitive kindle market ... including strategies even total newbie authors can use.


Jonathan Green tells you how to get paid upfront as a writer for hire and how to find the most loyal (and lucrative) clients. He also shares his best strategies as a ghostwriter and how he’s able to write 5,000 words every day before lunch.


Matt Stone (aka Buck Flogging) shares his definitive course on email list building for authors. Find out the exact steps one of the web’s top list building experts uses to rapidly build a list of raving fans in any niche or genre.


Tom Morkes, founder of Insurgent Publishing, is including access to what many consider the premier self-publishing and bestseller book launch platform in the world: “Publishers Empire”. Inside, Tom shares step-by-step tutorials on how to create, package, and launch your book, even if you're starting from scratch (these are the same strategies his clients, authors, and students have used to land on the New York Times, WSJ, USA Today, and Amazon bestseller lists).


C. S. Lakin gives you access to her book called Crank it Out that will show you once and for all how to hack through the excuses, bad habits, and distractions that block your way from becoming the writer you know you're capable of becoming.


And that’s just the tip of the iceberg! There are 30 more full-length courses and ebooks!
Click here to get access to the Write-Publish-Profit Super Stack before it disappears.


You have nothing to lose by checking it out.


There's absolutely no risk because of the full 60-day money back guarantee!



Giveaway
Enter the tour-wide giveaway for a chance to win a $25 Amazon gift card. All you have to do is help us spread the word about this awesome opportunity.

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