Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Thursday, January 24, 2019

"Buzz: The Ultimate Guide to Book Marketing" by Dara Beevas and Roseanne Cheng


REVIEW and GIVEAWAY
Buzz: The Ultimate Guide to Book Marketing
by Dara Beevas and Roseanne Cheng

Buzz: The Ultimate Guide to Book Marketing by Dara Beevas and Roseanne Cheng

Buzz: The Ultimate Guide to Book Marketing by Dara Beevas and Roseanne Cheng is currently on tour with Goddess Fish Promotions. The tour stops here today for my review, an excerpt, and a giveaway. Please be sure to visit the other tour stops as well.


Description
Congratulations, indie author!
You’ve finished your book - now all that’s left is to get it out into the world. Unfortunately, for many authors, it’s that step of the process that’s the hardest. Marketing is seen as something to be feared, dreaded, and outsourced as much as possible - a daunting task that will leave you drained.
But fear not! The team at Wise Ink knows a thing or two about how to sell your book. And they’re here to tell you everything.
Buzz is the indie author’s ultimate guide to marketing effectively, inexpensively, and excitingly. Within its pages, you’ll find answers to the questions on every writer’s mind:
• What does it really mean to “market” my book?
• How do I best reach my specific audience?
• What are effective ways to promote my book via social media?
• Do I really need to be a public speaker?
In addition to this, the Wise Ink marketing team has provided sample content calendars, email promotions, a marketing starter kit, and more to ensure you’re prepared to get out there and sell your book.
Marketing doesn’t have to be a horror story! Let Buzz teach you how to take your book to its maximum potential.


Excerpt
Where Do I Begin?
This certainly is the million-dollar question. The truth is that you “began” when you started writing your book, saw that process through to completion, and decided that what you’d written was worthy of being brought into the world. So congratulations! You have already begun.
Now that you can check “writing your book” off the list, your next task is to define what success means to you. Yes, “selling books” is a good goal in general, and yes, it would be nice if Bill Gates recommended your book for his summer reading list. But success as an author is more complicated than simply selling books. For many authors, being successful means leaving a lasting legacy. For others, it means winning awards in the literary world. For authors who have speaking careers, success might mean having something tangible and desirable to sell to their audience. You are guiding this journey; you get to create your goals based on your vision for your life and career.
Doing this work at the beginning will focus your marketing efforts. There are literally thousands of ways to market your book. So begin by asking yourself why your book is important, who you’ve written it for, and how you expect it to impact your audience. If your book isn’t solving a problem or offering something new and different, you’ll have a difficult time marketing it.
Next, envision the next three to five years. Are you hoping to start a business? Become a career writer? Launch an online platform based on your book’s content? Inspire activists? Is your book the start of several books you will write? If so, who are these future books for? Are you growing a robust online business where content is essential to grow and leverage your brand?
When seeking marketing opportunities, revisit your definition of success and measure whether each potential marketing effort helps meet your specific goals. What works for someone else’s book won’t always work for yours. If an opportunity does not advance you toward your vision, skip it.
What are three non-monetary definitions of success that align with your vision for your life, career, and future? Ideas include launching a business, becoming a career writer, or raising awareness for a cause.

Praise for the Book
Buzz is a must-have resource for indie authors. Packed with a wealth of brainstorming activities and dos and don’ts resources, it helps target your thinking about the process and translate your self-reflection into action for the best marketing practices.” ~ Russell Ricard, award-nominated author of The Truth About Goodbye
“When I published my first book, I had zero experience with marketing and had no clue where to start. Thankfully, the amazing publishing team at Wise Ink took me under their wing and walked me through the entire book marketing process, step-by-step. Today, my book is a bestseller and has been read by people all around the world. [...] Buzz really is the ultimate guide to book marketing, and essential reading for all authors who want to successful in today’s marketplace.” Josie Robinson, author of The Gratitude Jar: A Simple Guide to Creating Miracles
“This book recognizes the importance of speaking to its reader in a way that offers confidence and realism in the steps needed to take to begin the marketing process, right through continued use of marketing for keeping books current and relevant. [...] Buzz creates a sense of ‘you got this’ and ‘keep going,’ matching the anxiety of the new author and the overwhelming nature of known and unknown things to come for the experienced author.” ~ Kim Kane, award-nominated author of Sparkle On: Women Aging in Gratitude
Buzz is a fantastic resource for all authors. It doesn’t matter if you’re just starting out or if you’re a year or two into your journey - you will learn a thing or two about marketing your book. [...] I wish we’d had this book when we started our journey, but there’s no doubt we’ll be making good use of it now.” ~ Kathy Engen and Linda Heath, founders of Shift and Spark and authors of GoL: A Curated Guide to the Modern Day Job Hunt

My Review
I received this book in return for an honest review.


By Lynda Dickson
You may have heard this before: “the real work of being an author happens once the book is launched.” Well, that’s where this book comes in. According to the authors, “we chose to format this book in essential questions.” Each of the fifty chapters asks and answers their most-asked questions with space to record your notes and to get you thinking about your goals. Each chapter ends with a list of things to do. I just wish the Kindle edition could be interactive so that you could actually make notes in the spaces provided. The book includes links in the text for downloading free resources from the Wise Ink. The Appendix is also full of helpful resources, including a sample marketing calendar, sample content calendar, sample email marketing campaign, a list of 101 ways to market your book, a comprehensive glossary of marketing terms, and a full index.
Key takeaway: “We could never repeat this enough: any marketing you do for your book, especially marketing that has a large price tag, will only be effective if you are willing to promote it yourself.”
An invaluable marketing resource for both new and established indie authors.

About the Author
Dara Beevas
Dara Beevas believes that books can save lives, open doors, and build bridges. As co-founder of Wise Ink, she encourages authors to share powerful stories that ignite change, tolerance, and growth. She has been involved in the publishing community for fifteen years, acquiring manuscripts, managing projects, and creating marketing and sales strategies for authors and publishers. She’s helped more than four hundred authors publish their books. She is the author of The Indie Author Revolution and co-author of Social Media Secrets for Authors. When she’s not busy pushing the envelope in this crazy world of publishing and networking with inspiring entrepreneurs, she’s travelling and enjoying her husband Tomme’s delicious Jamaican meals with her daughter Genesis.

Roseanne Cheng
Roseanne Cheng is a former high school English teacher and author of two young adult books, The Take Back of Lincoln Junior High and Edge the Bare Garden, which won the gold medal for young adult fiction at the Writer’s Digest Self Published Book Awards and the Moonbeam Children’s Book Awards. She now works as Marketing Director at Wise Ink Creative Publishing where she holds the secondary title of “Author Therapist” and has the pleasure of helping authors create plans to get their work into the world. When she’s not reading a book or practising yoga, you can probably find her hanging out with her hilarious husband of ten years and their two ridiculously awesome kids.




Giveaway
Enter the tour-wide giveaway for a chance to win a 30-minute book marketing consultation with Wise Ink.

Links

Books featured in this post





Sunday, December 16, 2018

This Week on Books Direct - 16 December 2018


This Week on Books Direct -
16 December 2018

This Week on Books Direct - 16 December 2018

Here's a list of some great articles you may have missed this week. Enjoy!

Dear Santa: This Is What A Writer Wants For Christmas by Tara Sparling for Anne R. Allen
What would a writer want for Christmas? Check out this article to see.

Dear Santa: This Is What A Writer Wants For Christmas by Tara Sparling for Anne R. Allen


Blinkist promises to condense the “key takeaways” of popular nonfiction into short summaries. But does it work? And what is the point?

Blink And You'll Miss It: Can You Really Digest A Whole Book In 15 Minutes? by Sian Cain for The Guardian


The poet and playwright, who fled into exile in the early days of World War II, would've been 127 Monday.

Google Doodle Celebrates Nazi Germany Survivor Nelly Sachs by Sean Keane for CNET


It’s the time of year when the sanctuary of the bookstore transforms into a battlefield. Here’s how to make life easier on both sides of the counter.

Six Ways To Be Kind To Your Bookseller This Christmas by Elias Greig for The Guardian


Michael Wolff is the first nonfiction author on the list in 11 years.

World's Highest-Paid Authors 2018: Michael Wolff Joins List Thanks To Fire And Fury by Hayley C. Cuccinello for Forbes


This post is split into three parts: what character mannerisms exactly are, how to write them into your story, and a list of 150+ mannerisms for you in case you're running short on inspiration.

Defining Your Characters: 150+ Character Mannerisms by Reedsy Blog


A small group of high-profile Instagram users are testing the new “creator account” profiles, which offer tools tailored to influencers.

Instagram Testing Creator Accounts With Direct Message Filters, Growth Insights (Exclusive) by Natalie Jarvey for The Hollywood Reporter


11 Creative Ways Authors Announced Their Book Launch by Francis Bogan for BookBub Blog
To help you brainstorm creative methods to announce a book launch, BookBub compiled this list of inventive ways authors have announced and promoted theirs.

11 Creative Ways Authors Announced Their Book Launch by Francis Bogan for BookBub Blog


PEN America announces the longlists for the 2019 PEN America Literary Awards.

Announcing The 2019 Pen America Literary Awards Longlists by PEN America


Reading Isn’t A To-Do List Item by Aytekin Tank for Medium
Everything is whizzing by at such a speed that to simply stop and pay attention to something is hard. Even to the act of reading.

Reading Isn’t A To-Do List Item by Aytekin Tank for Medium


Here are six tips on how to be influenced by and borrow from other writers without plagiarizing.

How To Draw Influence From Other Writers Without Plagiarizing: 6 Tips To Avoid An Ailey O’Toole Situation by Cassie Lipp by Writer’s Digest


What Can You Do To Help Your Favorite Authors? by Susan Roberts for Girl Who Reads
Other than a small percentage of rich authors, most authors treat their writing like a small business, and many of them work full-time jobs and write when they can find the time. What can you do to help get out the word on your favorite books?

What Can You Do To Help Your Favorite Authors? by Susan Roberts for Girl Who Reads


If you enjoyed this blog post, please visit the other This Week posts for links to more great articles.

Sunday, December 9, 2018

This Week on Books Direct - 9 December 2018


This Week on Books Direct -
9 December 2018

This Week on Books Direct - 9 December 2018

Here's a list of some great articles you may have missed this week. Enjoy!

Heinlein’s Rules For Writers by James Scott Bell for Kill Zone Blog
Read James’s commentary on Heinlein’s “Five Rules for Writers”.

Heinlein’s Rules For Writers by James Scott Bell for Kill Zone Blog


So, you finished your first novel during NaNoWriMo last month. What comes next?



The mobile library bringing books to children in some of Jakarta's poorest neighbourhoods.



Orna Ross, founder and director of the Alliance of Independent Authors, calls for governments to recognise and support indie authors and the contribution they make to society and to the global economy by encouraging and facilitating financial independence and business education.

Campaign: Governments Must Support Indie Author Earnings Through Encouraging Financial Independence by Orna Ross for ALLi


A collection of 60 Beatrix Potter first editions, including the much-loved author’s first book The Tale Of Peter Rabbit published in 1902, is to be sold at auction.

Collection Of 60 Beatrix Potter First Edition Books To Be Sold At Auction by News and Star


2018: The Year Of AI-Powered Communication by Devon Delfino for Grammarly Blog
Every year brings with it new innovations to be mastered and new challenges to tackle. But when it comes to writing technology, this is clear: It was a year of artificial intelligence-powered tools and features.

2018: The Year Of AI-Powered Communication by Devon Delfino for Grammarly Blog


9 Ways To Share Your Favorite Books With Fans by Audrey Derobert for BookBub
Every author understands the value of people recommending their books, driving exposure via word of mouth and ultimately boosting sales. But what some authors might not know is the value of making book recommendations themselves. Recommending books can be a great way to engage with fans, find new readers, and boost fellow authors.

9 Ways To Share Your Favorite Books With Fans by Audrey Derobert for BookBub


Following EU directive that allows governments to waive duty on digital publications, calls grow for the UK to end “illogical and unfair” levy.

“Axe The Reading Tax”: Book Industry Demands End To VAT On Ebooks by Alison Flood for The Guardian


Dumb It Down, Or Clear It Up? by David Leonhardt for The Happy Guy Writing Services
When you write in plain English, you are not “dumbing it down”. You are clearing things up.

Dumb It Down, Or Clear It Up? by David Leonhardt for The Happy Guy Writing Services


What Makes A Compelling Romance Novel? by Ann Leslie Tuttle for Reedsy Blog
Romance eaders come to the genre knowing they will (almost) always get a happy ending in which the protagonists find and profess their love. Therefore, it’s usually the writer’s crafting of the two main characters and their emotional journeys is what will keep the reader hooked. Here’s a list of trouble spots and ways to surmount them.

What Makes A Compelling Romance Novel? by Ann Leslie Tuttle for Reedsy Blog


Attract Instagram Followers Like Magnets by Bonny Albo for Mark Dawson’s Self Publishing Formula
Are you an Instagram newbie? Find out how to attract more followers.

Attract Instagram Followers Like Magnets by Bonny Albo for Mark Dawson’s Self Publishing Formula


Money Management For Authors by Jaren Nichols for The Creative Penn
Most creative types are more interested in honing their craft than bookkeeping - but making a good living as an author or freelance writer depends on more than just your wordsmithing. Whether writing is your side-hustle or full-time gig, managing money well is what will keep you in business.

Money Management For Authors by Jaren Nichols for The Creative Penn


Services continue to be targets for local authority budget cuts, with remaining services increasingly reliant on voluntary staff.

Nearly 130 Public Libraries Closed Across Britain In The Last Year by Sian Cain for The Guardian


Negative reviews of your work can cut deep. Author Pamela Jane offers five proactive measures you can take to stay strong and move forward when dealing with bad book reviews.

5 Tough Tips For Surviving (And Triumphing Over) Really Rotten Book Reviews by Pamela James for Writers Digest


Announcing the winners of the 10th Annual Goodreads Choice Awards, the only major book awards decided by readers. Congratulations to the best books of the year!

Goodreads Choice Awards: Best Books 2018 by Goodreads


Further to last week’s article, the result is now in:
And the winner of the 26th Bad Sex in Fiction Award is … James Frey has won the 26th annual Literary Review Bad Sex in Fiction Award for Katerina. Warning: graphic sex scenes.

Literary Review’s Bad Sex in Fiction Award by Literary Review


If you enjoyed this blog post, please visit the other This Week posts for links to more great articles.

Sunday, December 2, 2018

This Week on Books Direct - 2 December 2018


This Week on Books Direct -
2 December 2018

This Week on Books Direct - 2 December 2018

Here's a list of some great articles you may have missed this week. Enjoy!

Visitors to one Boise Public Library branch are asked to write down something positive and place it into the cardboard box at the circulation counter when checking out materials. Librarian Paige Thomas then slips them into the books waiting to be checked out.

“Have A Goob Day”: Boise Librarian Hides Notes In Books As Part Of Guerrilla Kindness Project by Christina Lords for Idaho Statesman


Here are a few perfect gift options for your pet!

15 Pawsitively Perfect Gifts For Book-Loving Dogs And Cats by Sarah Ullery for BookRiot


Dictionary.com has named its 2018 Word of the Year, and the choice speaks rather sharply to the current political climate.

“Misinformation” Named The Word Of The Year By Dictionary.Com by David Canfield for Entertainment


Authorpreneur Karen Myers explains why indie authors need to keep learning and expanding their indie author business activity in order to remain vibrant, profitable and dynamic in an increasingly diverse publishing marketplace.

Opinion: Why Indie Authors Need To Broaden Their Business by Karen Myers for ALLi


This post takes you through the basics of how to punctuate dialogue.

How to Punctuate Dialogue: A Guide for Writers by Reedsy Blog


Mystery Writers of America announced the recipients of its 2019 Grand Master Award would be Martin Cruz Smith and Linda Fairstein, but the announcement has been met with more outrage than celebration.

Writer Linda Fairstein's Past As A Prosecutor Overseeing The Central Park Five Case Causes Award Controversy by Steph Cha for LA Times


Followed by this:
The MWA Board of Directors has decided to withdraw the Linda Fairstein Grand Master award.

Mystery Writers of America Withdraws Fairstein Award by Margery Flax for MWA


Overused Words by Marsha R. West for Sisterhood of Suspense
Marsha gives examples of how she reduces overused words in her manuscript before handing it over to her editors.

Overused Words by Marsha R. West for Sisterhood of Suspense


Here are some of the biggest book marketing mistakes many authors make at various points in their careers — and how to course correct if any of these sound familiar.

10 Biggest Book Marketing Mistakes You Need To Stop Making by David Gaughran for BookBub Blog


Early Anne Sexton Works Rediscovered After 60 Years by Alison Flood for The Guardian
Uncollected poems and an essay show the troubled confessional poet striking a much brighter tone than in her more famous work.

Early Anne Sexton Works Rediscovered After 60 Years by Alison Flood for The Guardian


Margaret Atwood is writing a sequel to The Handmaid’s Tale. The Testaments is narrated by three female characters and is set 15 years after Offred’s final scene.

Margaret Atwood Announces Sequel To The Handmaid’s Tale: The Testaments by Penguin Books


A Kuwaiti artist has created a cemetery of books to protest the government's ban on thousands of pieces of literature in recent years.

Kuwaiti Artist Creates Graveyard For Books To Protest Government's Literature Ban by Rachael Kennedy for EuroNews


Extravagant metaphors are indecently exposed in the shortlist for the Literary Review’s annual showcase of “outstandingly bad” erotic writing. Haruki Murakami and James Frey lead all-male shortlist. The winner of this year’s award will be announced on Monday 3 December. Why the python image? Read the article to find out. Warning: graphic sex scenes.

Bad Sex Award 2018: The Contenders In Quotes by The Guardian


Unknown John Donne Manuscript Discovered In Suffolk by Alison Flood for The Guardian
Found in a box, the 400-year-old volume is one of the largest handwritten collections of the poet’s verse and is expected to sell for more than £200,000.

Unknown John Donne Manuscript Discovered In Suffolk by Alison Flood for The Guardian


Short Story Or Vignette (What's The Difference And Who Cares?) by Catherine. E. McLean for Writers Cheat Sheets
Catherine answers the question of the month: “Short Story or Vignette (What's the difference and who cares?)”.

Short Story Or Vignette (What's The Difference And Who Cares?) by Catherine. E. McLean for Writers Cheat Sheets


Inside The Agent-Author Relationship by Jessica Stawser for Writer's Digest
When you sign with an agent, you’re choosing a partner for your career - which means it’s important to choose carefully. Authors share the best parts of their agent relationships, showing both what’s important and what’s possible.

Inside The Agent-Author Relationship by Jessica Stawser for Writer's Digest


If you enjoyed this blog post, please visit the other This Week posts for links to more great articles.