Thursday, January 24, 2019

"Buzz: The Ultimate Guide to Book Marketing" by Dara Beevas and Roseanne Cheng


REVIEW and GIVEAWAY
Buzz: The Ultimate Guide to Book Marketing
by Dara Beevas and Roseanne Cheng

Buzz: The Ultimate Guide to Book Marketing by Dara Beevas and Roseanne Cheng

Buzz: The Ultimate Guide to Book Marketing by Dara Beevas and Roseanne Cheng is currently on tour with Goddess Fish Promotions. The tour stops here today for my review, an excerpt, and a giveaway. Please be sure to visit the other tour stops as well.


Description
Congratulations, indie author!
You’ve finished your book - now all that’s left is to get it out into the world. Unfortunately, for many authors, it’s that step of the process that’s the hardest. Marketing is seen as something to be feared, dreaded, and outsourced as much as possible - a daunting task that will leave you drained.
But fear not! The team at Wise Ink knows a thing or two about how to sell your book. And they’re here to tell you everything.
Buzz is the indie author’s ultimate guide to marketing effectively, inexpensively, and excitingly. Within its pages, you’ll find answers to the questions on every writer’s mind:
• What does it really mean to “market” my book?
• How do I best reach my specific audience?
• What are effective ways to promote my book via social media?
• Do I really need to be a public speaker?
In addition to this, the Wise Ink marketing team has provided sample content calendars, email promotions, a marketing starter kit, and more to ensure you’re prepared to get out there and sell your book.
Marketing doesn’t have to be a horror story! Let Buzz teach you how to take your book to its maximum potential.


Excerpt
Where Do I Begin?
This certainly is the million-dollar question. The truth is that you “began” when you started writing your book, saw that process through to completion, and decided that what you’d written was worthy of being brought into the world. So congratulations! You have already begun.
Now that you can check “writing your book” off the list, your next task is to define what success means to you. Yes, “selling books” is a good goal in general, and yes, it would be nice if Bill Gates recommended your book for his summer reading list. But success as an author is more complicated than simply selling books. For many authors, being successful means leaving a lasting legacy. For others, it means winning awards in the literary world. For authors who have speaking careers, success might mean having something tangible and desirable to sell to their audience. You are guiding this journey; you get to create your goals based on your vision for your life and career.
Doing this work at the beginning will focus your marketing efforts. There are literally thousands of ways to market your book. So begin by asking yourself why your book is important, who you’ve written it for, and how you expect it to impact your audience. If your book isn’t solving a problem or offering something new and different, you’ll have a difficult time marketing it.
Next, envision the next three to five years. Are you hoping to start a business? Become a career writer? Launch an online platform based on your book’s content? Inspire activists? Is your book the start of several books you will write? If so, who are these future books for? Are you growing a robust online business where content is essential to grow and leverage your brand?
When seeking marketing opportunities, revisit your definition of success and measure whether each potential marketing effort helps meet your specific goals. What works for someone else’s book won’t always work for yours. If an opportunity does not advance you toward your vision, skip it.
What are three non-monetary definitions of success that align with your vision for your life, career, and future? Ideas include launching a business, becoming a career writer, or raising awareness for a cause.

Praise for the Book
Buzz is a must-have resource for indie authors. Packed with a wealth of brainstorming activities and dos and don’ts resources, it helps target your thinking about the process and translate your self-reflection into action for the best marketing practices.” ~ Russell Ricard, award-nominated author of The Truth About Goodbye
“When I published my first book, I had zero experience with marketing and had no clue where to start. Thankfully, the amazing publishing team at Wise Ink took me under their wing and walked me through the entire book marketing process, step-by-step. Today, my book is a bestseller and has been read by people all around the world. [...] Buzz really is the ultimate guide to book marketing, and essential reading for all authors who want to successful in today’s marketplace.” Josie Robinson, author of The Gratitude Jar: A Simple Guide to Creating Miracles
“This book recognizes the importance of speaking to its reader in a way that offers confidence and realism in the steps needed to take to begin the marketing process, right through continued use of marketing for keeping books current and relevant. [...] Buzz creates a sense of ‘you got this’ and ‘keep going,’ matching the anxiety of the new author and the overwhelming nature of known and unknown things to come for the experienced author.” ~ Kim Kane, award-nominated author of Sparkle On: Women Aging in Gratitude
Buzz is a fantastic resource for all authors. It doesn’t matter if you’re just starting out or if you’re a year or two into your journey - you will learn a thing or two about marketing your book. [...] I wish we’d had this book when we started our journey, but there’s no doubt we’ll be making good use of it now.” ~ Kathy Engen and Linda Heath, founders of Shift and Spark and authors of GoL: A Curated Guide to the Modern Day Job Hunt

My Review
I received this book in return for an honest review.


By Lynda Dickson
You may have heard this before: “the real work of being an author happens once the book is launched.” Well, that’s where this book comes in. According to the authors, “we chose to format this book in essential questions.” Each of the fifty chapters asks and answers their most-asked questions with space to record your notes and to get you thinking about your goals. Each chapter ends with a list of things to do. I just wish the Kindle edition could be interactive so that you could actually make notes in the spaces provided. The book includes links in the text for downloading free resources from the Wise Ink. The Appendix is also full of helpful resources, including a sample marketing calendar, sample content calendar, sample email marketing campaign, a list of 101 ways to market your book, a comprehensive glossary of marketing terms, and a full index.
Key takeaway: “We could never repeat this enough: any marketing you do for your book, especially marketing that has a large price tag, will only be effective if you are willing to promote it yourself.”
An invaluable marketing resource for both new and established indie authors.

About the Author
Dara Beevas
Dara Beevas believes that books can save lives, open doors, and build bridges. As co-founder of Wise Ink, she encourages authors to share powerful stories that ignite change, tolerance, and growth. She has been involved in the publishing community for fifteen years, acquiring manuscripts, managing projects, and creating marketing and sales strategies for authors and publishers. She’s helped more than four hundred authors publish their books. She is the author of The Indie Author Revolution and co-author of Social Media Secrets for Authors. When she’s not busy pushing the envelope in this crazy world of publishing and networking with inspiring entrepreneurs, she’s travelling and enjoying her husband Tomme’s delicious Jamaican meals with her daughter Genesis.

Roseanne Cheng
Roseanne Cheng is a former high school English teacher and author of two young adult books, The Take Back of Lincoln Junior High and Edge the Bare Garden, which won the gold medal for young adult fiction at the Writer’s Digest Self Published Book Awards and the Moonbeam Children’s Book Awards. She now works as Marketing Director at Wise Ink Creative Publishing where she holds the secondary title of “Author Therapist” and has the pleasure of helping authors create plans to get their work into the world. When she’s not reading a book or practising yoga, you can probably find her hanging out with her hilarious husband of ten years and their two ridiculously awesome kids.




Giveaway
Enter the tour-wide giveaway for a chance to win a 30-minute book marketing consultation with Wise Ink.

Links

Books featured in this post





Forever Yours Clean Romance Event featuring Lorin Grace


EXCERPT and GIVEAWAY
Mending Hearts with the Billionaire
(Artists & Billionaires Book 6)
by Lorin Grace

Mending Hearts with the Billionaire (Artists & Billionaires Book 6) by Lorin Grace

During the month of January, we will be featuring 12 fabulous authors who write clean romance. Today we feature Lorin Grace with Mending Hearts with the Billionaire.
Also available in the Artists & Billionaires series:


This book blast and giveaway is hosted by Clean Wholesome Romance.


Description
Candace’s ten-year plan has two flaws, year eleven and Colin.
Everyone who meets Candace wearing one of her colorful wigs knows she is a cancer survivor. Determined to live life to the fullest, her accomplishments range from painting murals to convincing students on campus to give up drinking. Few people know the secret to her success includes a detailed ten-year plan and a bucket list full of check marks. Candace never dreamed she’d make it to year eleven.
Computer expert Colin Ogilvie can navigate the most difficult codes. While his friends were chasing girls, he was hacking past firewalls and developing billion-dollar apps. He never felt he was missing out until he met Candace. After five hundred and twelve days in the friend zone, he wonders if he can ever crack the code to the wall protecting her heart. What science can’t solve, art can. Their relationship changes when a meddling friend commissions Candace to help restore an antique merry-go-round.
As Candace brings new life to the old merry-go-round, she discovers her own life can have a different path than she planned. But is she brave enough to not only reveal her biggest secrets to Colin but brave a chance on her own happily ever after?

Excerpt
Gathering his courage, he moved to the leather seat facing her. “Penny for your thoughts.”
She raised one of her painted brows. “Do you even have a penny?”
“I can transfer it via two or three different apps.”
“But I don’t need a penny.”
“What do you need?”
“Chocolate?”
“I can do chocolate.” He pulled up a shopping app. “It will be waiting at the Blue Pines Inn’s front desk.”
“Caramels and cherries?”
“Of course. And they are hand dipped in Blue Pines.”
The first hint of a real smile flashed across her face.
“So how many of your thoughts does that get?”
Candace patted the seat next to her. “Probably not as much as it should. I was thinking about what Dr. Christensen told me about turning a corner. I just don’t know where to go.”
[Want more? Click below to read a longer excerpt.]


Praise for the Book
“If you haven’t read this book or series, this is Colin! Great and unassuming, flying under the radar but amazing beyond all expectations.” ~ Julie
Mending Hearts is my favorite!! Colin is one swoon-worthy guy. “ ~ Renee
“This is a wonderfully written story about these struggles and the importance of being there for each other.” ~ Deborah
“This story is warm and emotional,and comes to a happy conclusion. Although this book is part of a series, it is nevertheless a standalone and can be read by most age groups.” ~ Margaret Watkins
“Great story and great characters. I also liked how it tied into the last book in the series.”

About the Author
Lorin Grace
Lorin Grace was born in Colorado and has been moving around the country ever since, living in eight states and several imaginary worlds. She graduated from Brigham Young University with a degree in Graphic Design.
Currently, she lives in northern Utah with her husband, four children, and a dog who is insanely jealous of her laptop. When not writing Lorin enjoys creating graphics, visiting historical sites, museums, and reading.
Lorin is an active member of the League of Utah Writers. Her debut novel, Waking Lucy, was awarded a 2017 Recommend Read award in the LUW Published book contest. Mending Fences received a 2018 Recommend Read award in the LUW Published book contest

Also by Lorin Grace:

Giveaway
Enter the blast-wide giveaway for a chance to win a $25 Amazon gift card or PayPal cash.


Links

Books featured in this post




Wednesday, January 23, 2019

Forever Yours Clean Romance Event featuring Stephanie Fowers


EXCERPT and GIVEAWAY
Out of the Mouth of Babes
by Stephanie Fowers

Out of the Mouth of Babes  by Stephanie Fowers

During the month of January, we will be featuring 12 fabulous authors who write clean romance. Today we feature Stephanie Fowers with Out of the Mouth of Babes.
This book blast and giveaway is hosted by Clean Wholesome Romance.


Description
Kids get away with saying most anything, like Aunt Gina should marry that “charmer” she met at her sister’s wedding.
But Gina won’t have anything to do with that guy who played with her heart that night - he’s a heartbreaker - no matter how much her niece and nephews adore him now. Besides, the two come from different worlds. Gina’s a workaholic career woman; he’s the irresponsible flirt. Whenever they meet, there are fireworks, and not the good kind.
That is, until her sister wins a cruise to the Caribbean and asks the two to babysit for 2 weeks. Sparks fly as they find a way to play house without burning the place down. Forget marriage - these two shouldn’t even date.
And what do kids know anyway? Maybe everything.

Excerpt
“Oh, hey,” he said casually, “hold the door.” Without my making a move to do so, his hand stopped the doors from shutting between us, and I got a full view of his face. I liked his eyes—they were vibrant blue and full of life, and now they creased into a myriad of laugh lines.
He stepped inside with me. He was tall and standing very close. He acted like it wasn’t a big deal and smiled at me before hitting the button for the thirteenth floor. The button didn’t light up. He shrugged and dug his hands deep into the pockets of his dress pants. “I guess that means no thirteenth floor.” He leaned against the back of the elevator and tucked his cell phone away. His gaze drifted to the gift bag in my hand. “You going to the wedding?”
The elevator doors closed us in together and I tried to adopt his casual manner while holding up the brightly colored bag between us. “What was the giveaway?”
His eyes crinkled at the corners. “Is it any good?”
“The gift?”
He nodded. I felt like I was getting punked. How could he have guessed that I had no idea what I was bringing to this wedding? He couldn’t. I shrugged. “It’s the usual boring…”
He leaned over and peered past the pink tissue paper. “You got the lucky couple toothbrushes? Are you a dentist?”
“No!” I swatted him away but was laughing all the same. How could my mother think that toothbrushes were better than a tool set? I tried to deflect his attention from the gift. “I work advertising. Just down the street actually.”
“Oh really? I work downtown too.”
“Nice. Wait,” I stared down at his empty hands. No gift. My eyes went to his laughing ones. “Are you a wedding crasher?”
“Do you want me to be?”
“I…” this guy was unbelievable. He took bantering to a new level. I was horrible at real conversation—it was so boring. But banter? I was amazing at that. I relaxed. This guy was in no position to judge. “Yes,” I admitted with a smile, even though I didn’t believe he was crashing for a second. “Though you’re clearly an amateur. Wedding Crasher 101—bring an empty gift so no one is suspicious.”
His eyes turned appreciative at that. “And you?” he asked.
“I was invited,” I said, “but it was one of those invites that people have to give, you know?”
He looked intrigued. “Why is that?”
I pursed my lips and decided against ruining the moment by getting too personal. “I’m related.”
His eyes turned watchful. “To the bride or to the groom?”
“Bride.”
“Good,” he said.
Before I could ask what he meant, we passed the thirteenth floor and he whistled. “Makes you wonder why they won’t let anyone on the thirteenth. What are they hiding there?”
“An alternate dimension where they hide dead bodies,” I said without hesitation.
He snickered. “You’re not even curious, are you?”
“I’m always curious,” I said. “I’m just used to disappointment.”
“Really? Why?”
I lifted my shoulder. “Getting caught for trespassing isn’t on the schedule for tonight. Maybe another time.”
He nodded in understanding. The 22nd floor was fast approaching and for some reason, I felt myself getting more nervous than I was twenty minutes ago. Everyone asked me where my prince charming was at my younger cousin’s wedding two years ago and I wasn’t ready for that again. The rushing sound as we passed each floor felt ominous, and I wasn’t sure why I felt so anxious. All my faults came at me, my fear of not measuring up. I was happy for my sister, sure, and wanted her to know that I loved and supported her, but my mother had said it: Emily wouldn’t even know that I was there. So why did I have to go right away?
The elevator door opened on the 22nd floor, bringing in the loud laughter and chatter. Two little girls in puffy white dresses stood at the door. They grabbed my gift for Emily and ran away with my jacket. Still, I couldn’t leave the elevator. I turned to the stranger beside me like he was my lifeline. “You know what?” I asked. “I’m really tired of disappointment. Aren’t you?” He looked confused and I tried to clarify. “I’m dying to know what’s on the thirteenth floor.”
He didn’t move, even as the elevator made its warning noises for us to get out. “Wait.” A dimple played at the corner of his mouth. “You aren’t kidding?” I shook my head and he hit a button that made the door close us back into the elevator. “Great. Let’s go on an adventure together.”
[Want more? Click below to read a longer excerpt.]


Praise for the Book
“And when I saw that the story began winding down, I was saddened for it to come to an end. These are characters that I had come to know and love. I could barely stand to shut the book at its ending.” ~ J.L. Thomas
“Great book! I’m jealous you get to read it for the first time!” ~ PocketfullofGoldfish
“I don’t want to give everything away, but this story wrapped itself snug and tight around my heart. Every character is well done, even the villains, and the chemistry is snapping and popping with swoony heat. The comic relief is spot on, too. I honestly didn’t want this one to end and was still thinking about it days later.” ~ Lilacqueen75
“I rarely give 5 star ratings, but this was such a ‘licious’ read, well worth every minute! Could barely bring myself to put it down. Gina and Ash’s story is a story for the ages. Loved it!” ~ SL K
“I absolutely love love loved this book! I seriously couldn’t put it down! I was hooked from the very first page to the last! It’s one of those books that you could read over and over, because it’s so cute!” ~ Amielovestoread
“Squeaky clean and fun! I have enjoyed other books by Fowers, but this might be my favorite. It was hard to put down.” ~ Reading My Dessert

About the Author
Stephanie Fowers
Stephanie Fowers loves bringing stories to life and, depending on her latest madcap ideas, will do it through written word, song, and/or film. She absolutely adores Bollywood and bonnet movies; i.e., BBC (which she supposes includes non-bonnet movies Sherlock and Dr. Who). Presently, she lives in Salt Lake where she’s living the life of the starving artist. This summer, she will do the reading of her musical The Raven with the talented composer Hilary Hornberger. She also expects to film some shorts with Triad Film Productions. Stephanie plans to bring more of her novels out to greet the light of day. Be sure to watch for her upcoming books, including YA fantasy, science fiction, mysteries, a compilation of short twisted fairy tales, and more – many more – romantic comedies. May the adventures begin.

Also by Stephanie Fowers:

Download a FREE copy of With a Kiss.

Giveaway
Enter the blast-wide giveaway for a chance to win a $25 Amazon gift card or PayPal cash.


Links